Service

An independent read on your marketing, from someone with nothing to sell you.

Channel review, budget allocation, team structure and digital strategy. We look at what you are doing, what it costs and what it returns, and we tell you plainly.

Marketing Consulting

Consulting that ends in a decision.

The most common finding in our consulting work is not that a channel is broken. It is that three channels are half-funded and none of them has been given long enough to prove anything.

We come in for a defined period, look at your channels, your data, your team's time and your reporting, and produce a plan you can act on. If the answer is that you should spend less with agencies and more on your own team, we will write that down, and we have.

Marketing Consulting work in progress at The Content Marketing Agency

What you receive

Deliverables

  • Findings report with prioritised recommendations
  • Channel and budget model (spreadsheet, yours to keep)
  • Twelve-month strategy on two pages
  • Team and capability recommendations
  • Board-ready summary presentation
  • Ninety-minute working session with your leadership

Scope is agreed in writing before work begins. Nothing appears on an invoice that was not on the plan.

Discuss a marketing consulting engagement

What is included

Inside a marketing consulting engagement

Marketing performance review

An independent assessment of channels, spend and reporting, with findings ranked by importance.

Digital strategy

Where growth is most likely to come from over the next four to eight quarters, and what to stop doing.

Budget allocation modelling

Scenarios rather than a single answer, with the assumptions stated openly.

Team and capability review

What to hire, what to outsource and what to leave alone.

PPC consulting

Account structure, negative keyword hygiene and landing page alignment. We advise; we do not resell media.

Social media strategy

Which platforms earn their time for your audience, and which are costing you a person's week for nothing.

Reporting

You will always know what changed, and why.

Every engagement includes a reporting view built on definitions we agree before the work starts. We review it with you monthly and we explain the parts that are modelled or uncertain rather than glossing over them.

  • Definitions agreed and documented up front
  • Monthly review with a named consultant
  • Dashboard stays in your account when the engagement ends
How we build measurement

Marketing performance · sample workspace

Sessionssample
Assisted leadssample
Indexed URLssample
705235170 JanFebMarAprMayJunJulAug

Interface illustration. Figures are sample data used to show the shape of our reporting, not the results of any client engagement.

Questions

Straight answers about marketing consulting.

If your question is not covered, ask it. We would rather have an honest conversation than win a badly matched project.

Ask us directly

Where they fit, yes, and we say so explicitly. Where they do not, we name other options — including hiring in-house. You are paying for a view, not a pitch.

Four to eight weeks for a performance review. Longer where we are asked to stay on and support delivery of the plan.

Yes. We prepare a summary deck and attend in person or remotely. Boards tend to ask about assumptions, so we bring the working.

Related services

Work that usually sits alongside this

Content Marketing

Editorial programmes that give search engines and buyers a reason to keep coming back.

Explore Content Marketing

SEO Strategy

Search roadmaps built on demand data, not guesswork, with clear reporting on what changed.

Explore SEO Strategy

Technical SEO

Crawl, render and indexation work that removes the friction between your pages and search.

Explore Technical SEO

Start with a conversation

Tell us what is not working, and we will tell you what we would do about it.

A 45-minute review of your content, search and reporting setup. You leave with three prioritised recommendations, whether or not you work with us.