Service
Numbers you can defend in a board meeting.
Tagging plans, GA4, attribution caveats and reporting that survives scrutiny. If the data cannot be explained, it should not be on the slide.
Analytics & Reporting
Measurement, with the uncertainty left in.
Consent mode, modelled conversions, cross-device gaps and privacy-first defaults have changed what your dashboard is really showing you. Most reporting has not caught up, which is why so many marketing reviews descend into an argument about whose number is right.
We rebuild measurement from the definitions up: what counts as a lead, what counts as a session, what attribution can and cannot tell you, and where the modelling starts. Then we build a reporting view around those definitions, document it, and teach your team to read it.
What you receive
Deliverables
- Measurement plan (questions → events → reports)
- Documented tagging specification
- Implemented GA4 / GTM configuration
- Reporting dashboard with definitions built in
- Attribution briefing for stakeholders
- Monthly performance review
Scope is agreed in writing before work begins. Nothing appears on an invoice that was not on the plan.
Discuss a analytics & reporting engagementWhat is included
Inside a analytics & reporting engagement
Measurement planning
Business questions first, then the events and dimensions needed to answer them.
Tagging implementation
GA4 and Google Tag Manager, with server-side tagging where it is warranted.
Attribution review
What each model assumes, where they disagree, and how to talk about that honestly.
Dashboards and reporting
Looker Studio or your BI tool, built around agreed definitions.
Marketing performance reviews
A monthly session where we explain what changed and what we are doing about it.
Data governance
Naming conventions, documentation and access, so the setup survives staff turnover.
Reporting
You will always know what changed, and why.
Every engagement includes a reporting view built on definitions we agree before the work starts. We review it with you monthly and we explain the parts that are modelled or uncertain rather than glossing over them.
- Definitions agreed and documented up front
- Monthly review with a named consultant
- Dashboard stays in your account when the engagement ends
Conversion analytics · sample view
Questions
Straight answers about analytics & reporting.
If your question is not covered, ask it. We would rather have an honest conversation than win a badly matched project.
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