About
A consultancy of eighteen people who would rather be useful than impressive.
We are a content, search and measurement practice based at Genesis Office Park in Grimsby. We were founded in 2016 and we have kept the same focus since.
Who we are
The agency was built around a complaint.
Our founders had spent years on the client side, receiving reports that celebrated activity and avoided outcomes. Decks arrived full of impressions and engagement, and nobody could say whether any of it had changed the business.
So we made three rules. Agree how progress will be measured before the work starts. Publish nothing we would not defend in front of a subject-matter expert. And build every system so the client could run it without us — because an agency that makes itself indispensable has stopped being useful and started being a dependency.
That is still the whole method. It is unglamorous, it takes longer to sell, and it is the reason our engagements tend to last.
How we work
Four principles that decide most of our arguments
Say the difficult thing early
A problem raised in week two is a conversation. The same problem raised in month six is a crisis. We would rather be awkward than comfortable.
Show the working
Every recommendation comes with the reasoning and the data behind it, including the parts that are uncertain.
Build for the handover
We write documentation as we go, on the assumption that one day someone else will run this without us.
Refuse the easy win
Tactics that borrow from next year to flatter this quarter are not clever. We do not use them, and we will explain why when asked.
A short history
Ten years, one focus
The agency is founded in Grimsby
Two consultants, one office at Genesis Office Park, and a decision to work only on content and search rather than offering everything to everyone.
The first enterprise retainer
A manufacturing group brings us in to fix a content programme that had stalled. The editorial operating model we built there is still the basis of how we work.
Measurement becomes a discipline, not an add-on
Privacy changes make casual reporting untenable. We build an analytics practice so that we can defend the numbers we put on a slide.
European clients, same method
Work expands across the EU. The engagement shape changes with language and market; the sequence — diagnose, prioritise, build, measure, hand over — does not.
Eighteen specialists
Editors, SEO consultants, analysts and a technical team, working from Grimsby with clients across the UK and Europe.
The office
Grimsby, and wherever your team happens to be.
Our office is at Origin 3, Genesis Office Park on Europarc. Clients are welcome to visit, and about half of our work happens on video calls with teams in London, Leeds, Manchester, Amsterdam and Berlin.
Origin 3, Genesis Office ParkEuroparc, Grimsby
DN37 9TZ, England
support@contentgrowthagency.org Arrange a visit
Genesis Office Park, Europarc