Service

Fewer forms. Better conversations.

Offers, landing pages, conversion work and nurture sequences designed around how your buyers actually decide — not around a form fill target that flatters the dashboard.

Lead Generation

Lead generation that sales does not complain about.

The fastest way to increase leads is to lower the bar. It is also the fastest way to lose the trust of your sales team, who will stop working the list within a month.

We design lead generation around qualification, not volume. That means offers worth a real email address, landing pages that answer objections instead of hiding them, forms that ask only what you will use, and follow-up that behaves like a person rather than a sequence.

Lead Generation work in progress at The Content Marketing Agency

What you receive

Deliverables

  • Offer and asset plan
  • Landing page wireframes and copy
  • Testing roadmap with hypotheses
  • Nurture sequence flows and copy
  • Lead scoring model
  • Funnel dashboard with agreed stage definitions

Scope is agreed in writing before work begins. Nothing appears on an invoice that was not on the plan.

Discuss a lead generation engagement

What is included

Inside a lead generation engagement

Offer design

What is genuinely worth exchanging contact details for, tested against what your buyers already have.

Landing page optimisation

Structure, proof, objection handling and forms that do not ask for a phone number you will never call.

Conversion rate optimisation

Hypothesis-led testing, with honest reporting on sample size and significance.

Lead nurture

Sequences that stay useful after the download, mapped to the buying stage they are actually in.

Lead scoring

A model your sales team helped build, and therefore might use.

Sales and marketing alignment

Shared definitions, a shared dashboard and a feedback loop that closes.

Reporting

You will always know what changed, and why.

Every engagement includes a reporting view built on definitions we agree before the work starts. We review it with you monthly and we explain the parts that are modelled or uncertain rather than glossing over them.

  • Definitions agreed and documented up front
  • Monthly review with a named consultant
  • Dashboard stays in your account when the engagement ends
How we build measurement

Lead funnel · stage definitions

Reach
Impressions
Engaged
Read past 50%
Identified
Known contact
Qualified
Fits ICP
Opportunity
Sales accepted

Illustration of how we define funnel stages in a reporting model. Bar widths are schematic and do not represent any client's results.

Questions

Straight answers about lead generation.

If your question is not covered, ask it. We would rather have an honest conversation than win a badly matched project.

Ask us directly

Some of it. Gate the things that are genuinely worth an email address — original research, tools, templates. Gate a 900-word blog post and you will collect fewer leads and less reach at the same time.

No, and we would not trust a forecast that ignores your market, your offer and your sales capacity. We forecast ranges from your own historical data and we show the assumptions.

We advise on paid search and paid social structure and we write the landing pages. We are not a media buying agency, and we will say when your money is better spent with one.

Related services

Work that usually sits alongside this

Content Marketing

Editorial programmes that give search engines and buyers a reason to keep coming back.

Explore

SEO Strategy

Search roadmaps built on demand data, not guesswork, with clear reporting on what changed.

Explore

Technical SEO

Crawl, render and indexation work that removes the friction between your pages and search.

Explore

Start with a conversation

Tell us what is not working, and we will tell you what we would do about it.

A 45-minute review of your content, search and reporting setup. You leave with three prioritised recommendations, whether or not you work with us.

Book a consultation See our work