Resource library
The templates we use, given away.
These are the working documents from our own engagements, with the client detail stripped out. They are free, they are not gated behind a sales call, and they are genuinely what we use.
Content audit workbook
The four-column decision sheet we use on every audit: keep, merge, rewrite, remove — with the scoring logic behind it.
Get it free — Content audit workbookEditorial brief template
The brief format that decides whether a piece is good before a word is written. Includes the questions we ask subject-matter experts.
Get it free — Editorial brief templateMeasurement plan template
Business question → event → dimension → report. The document that stops your analytics setup from becoming a graveyard.
Get it free — Measurement plan templateTechnical SEO issue log
Ticket-ready format your engineers will accept: reproduction steps, acceptance criteria and a plain statement of why it matters.
Get it free — Technical SEO issue logTone of voice guide (skeleton)
Short, example-led and actually read. Fill in your own examples; the structure is the useful part.
Get it free — Tone of voice guide (skeleton)Quarterly theme planner
The planning sheet that maps themes to buying stages and to the people who have to review them.
Get it free — Quarterly theme plannerWhy we give these away
A template is not a strategy, and we are not worried about you having ours.
The value in an engagement is not the spreadsheet. It is the judgement about what goes in it, the arguments about what to cut, and the discipline to keep it running when the quarter gets busy.
If a template is all you need, take it and go well. If you get halfway through and realise the hard part is the decisions, that is when to call us.
Browse the free guides